Behind TowellWebshop and Towell.nl is Rob Keijzer, a passionate entrepreneur and a well-known figure in the international sauna and wellness scene. With years of experience, Rob has built a strong reputation as an expert in organizing sauna competitions and crafting immersive experiences through lighting and sound design. His deep understanding of atmosphere, relaxation, and sensory wellness is at the heart of everything he creates.

In 2018, Rob founded TowellWebshop together with his family, turning his passion into a business that reflects quality, care, and authenticity. What started as a family-run webshop quickly grew into a trusted destination for premium sauna and wellness products. From luxurious hammam towels and cozy bathrobes to elegant kimonos and practical sauna accessories, every product is carefully curated for its quality, durability, and design.

To complement the webshop, Rob also launched Towell.nl – an inspirational platform focused on wellness education, sauna culture, and lifestyle. Towell.nl offers in-depth articles, expert interviews, how-to guides, and tips for both beginners and seasoned sauna lovers. It serves as an extension of the webshop, providing not just products, but a complete wellness experience and lifestyle philosophy.

At the core of both platforms is a belief that wellness is more than just relaxation – it’s a way of life. It's about taking time for yourself, reconnecting with your senses, and surrounding yourself with products that bring joy, comfort, and calm. Whether you're looking to upgrade your home spa, find the perfect gift, or explore the world of sauna rituals, TowellWebshop and Towell.nl are here to support your journey.

Thanks to a strong focus on quality, customer service, and aesthetic detail, Rob Keijzer’s platforms have become widely respected in the Netherlands and far beyond. Wherever you are in the world, we’re here to bring a touch of wellness into your life.