At TowellWebshop, everything is connected.
From powerful Aufguss rituals to sensory sauna journeys and handpicked wellness products – all connected by the feeling that brings us together. That’s the heart of what we do.
TowellWebshop – Comfort. Style. Everyday.
Towellwebshop
TowellWebshop was founded in 2018 by Rob Keijzer and his family, with the idea of offering high-quality products for everyday comfort and wellness. What started as a small project has grown into a trusted webshop for people who value softness, simplicity, and care.
From hammam towels and bathrobes to kimonos, ponchos, infusion trousers, and singing bowls, our collection offers something for everyone—whether you're going to the sauna, relaxing at home, or spending a day at the beach.
All of our items are made in modern workshops with great attention to materials, durability, and people. We aim for lasting quality, choosing partners who value good working conditions and thoughtful production.
TowellWebshop is for anyone who enjoys comfort with character—products that feel good, look good, and are made with care from beginning to end.
Aufguss WCF – The Battle of Gladiators
AUFGUSS WCF
The Aufguss World Freestyle Cup – The Battle of Gladiators is one of the most exciting sauna events in the world. Created by Rob Keijzer, it brings together top sauna masters from across Europe who compete in a multi-day spectacle of creativity, heat, and performance.
Held in the iconic Colosseum Sauna Arena, only the best qualify through rounds in countries like the Czech Republic, Poland, Italy, Slovakia, Hungary, Austria, and Germany. These finalists deliver breathtaking routines filled with music, movement, and atmosphere.
This event is more than a competition—it’s a celebration of tradition, innovation, and community. A place where modern sauna culture meets theatrical performance, and where passion and craftsmanship take center stage.
Light & Sound – Where technology meets experience
Light & Sound
At ToWell, we believe a sauna is more than just heat—it's a place for sensory connection. Using the QuickDMX system, we create customized light and sound designs that enhance every Aufguss session, from peaceful rituals to dynamic freestyle shows.
We guide clients through the full process: from planning and installation to programming and training. Our approach empowers people to take creative control of their sauna environment without needing ongoing support.
With a deep understanding of both the technical and emotional side of wellness, we help turn saunas into fully immersive experiences. Balanced lighting, synchronized music, and thoughtful details come together to transform any space into a stage for feeling.