TOWELLWEBSHOP
TowellWebshop was founded in 2018 with one clear goal: creating high-quality essentials for comfort and wellness. What began as a small family project has grown into a trusted webshop for people who value softness, simplicity, and care.
From hammam towels and bathrobes to kimonos, ponchos, and wellness accessories, our collection is designed for the sauna, home, and beach. We are especially known for our aufguss towels, trusted by sauna masters for control, durability, and performance during infusion rituals.
All products are made in modern workshops with attention to materials, durability, and fair production. We work with partners who care about quality in both products and people.
TowellWebshop stands for comfort with character. Timeless essentials, thoughtfully made.
AUFGUSS WCF
The Aufguss World Freestyle Cup The Battle of Gladiators is one of the most exciting sauna events in the world. Created by Rob Keijzer, it brings together Europe’s top sauna masters in a multi-day competition of creativity, heat, and performance.
Held in the iconic Colosseum Sauna Arena, only the best qualify through national rounds across countries such as the Czech Republic, Poland, Italy, Germany, and Austria. The finalists present powerful routines where music, movement, and atmosphere come together.
More than a competition, the event celebrates modern sauna culture, craftsmanship, and community. A place where tradition meets innovation on a global stage.
LIGHT & SOUND
At ToWell, we see the sauna as more than heat alone. It’s a place for sensory connection. With the QuickDMX system, we create tailored light and sound experiences that elevate every Aufguss session, from calm rituals to dynamic freestyle shows.
We support the full journey, from installation and programming to training, enabling clients to run and adapt their own setups independently. By combining technical expertise with a deep feel for atmosphere, we help transform saunas into immersive, fully balanced experiences.