Founder of Towell. A lifelong sauna enthusiast who turned his passion into a family business. What started in 2018 as a search for the perfect sauna towel grew into a brand he now runs together with his wife and daughters.
Beyond the towels, Rob is also the founder of the Aufguss World Freestyle Cup (The Battle of Gladiators), one of the world's most spectacular sauna competitions, where top sauna masters compete in multi-day routines of heat, music, and movement.